Abstract: A social media impact analysis (SMIA) computer device and methods for allocating resources in response to social media conversations are provided. The SMIA device stores for a plurality of escalation levels, corresponding trigger criteria and resource allocations, where each trigger criteria includes a sales impact range and a content category. The SMIA device is configured to receive tracking signals relating to social media conversations about a product over a time period, each tracking signal including a topic of social media conversation and correlated to a predicted future sales impact; detect that a tracking signal deviates from a threshold; compare the tracking signal to the trigger criteria for the escalation levels; and allocate resources automatically in response to the social media conversations according to the resource allocation for a first of the escalation levels.

Abstract: A social media impact analysis (SMIA) computer device and methods for allocating resources in response to social media conversations are provided. The SMIA device stores for a plurality of escalation levels, corresponding trigger criteria and resource allocations, where each trigger criteria includes a sales impact range and a content category. The SMIA device is configured to receive tracking signals relating to social media conversations about a product over a time period, each tracking signal including a topic of social media conversation and correlated to a predicted future sales impact; detect that a tracking signal deviates from a threshold; compare the tracking signal to the trigger criteria for the escalation levels; and allocate resources automatically in response to the social media conversations according to the resource allocation for a first of the escalation levels.