Abstract: A new and improved V-shaped eye wear display device is provided to enable attractive and effective display of eye wear and eyeglass frames while also allowing multiple and varied configurations and assemblies as required by specific sale promotion and other applications. The novel V-shaped eye wear display device includes two temple free end receiving cavities which support the eyeglass frames by the temple free ends to provide for a more unique, functional, attractive, effective and versatile eye wear display assembly, a more aesthetically pleasing display configuration enabling a clear unobstructed view of the eye wear and frames, a method of using said novel V-shaped equally adaptable to both counter-top and wall mount display assemblies, and to provide an easy to use and configure eye wear display device that is considerably less expensive to manufacture.