Abstract: Disclosed are methods and apparatus, including computer program products, implementing and using techniques for performing a marketing campaign on behalf of an advertiser. A plurality of electronic publishers are in communication with a data network. The advertiser has an associated computer also in communication with the data network. An advertising apparatus, in one aspect of the present invention, includes one or more engines. A user interface engine is configured to interact with the advertiser computer over the data network for generating a budget amount, marketing campaign parameters associated with and defining the marketing campaign, and information describing the marketing campaign. A campaign allocation engine is configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers.

Abstract: Disclosed are methods and apparatus, including computer program products, implementing and using techniques for generating advertisement information for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. A plurality of electronic publishers in communication with the data network are used. In one aspect, the method includes receiving, over the data network, information describing subject matter of the marketing campaign. Advertisement information is generated based on the received information describing the marketing campaign subject matter. A plurality of instantiations of the advertisement information are generated using publisher parameters associated with the electronic publishers. Each instantiation is in a format appropriate for a respective one of the electronic publishers. At least one of the generated instantiations is provided to the respective electronic publisher over the data network.

Abstract: Disclosed are methods and apparatus, including computer program products, implementing and using techniques for dynamically rendering an advertiser web page as a proxied web page associated with an online marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. The method is performed for customizing data presented to a customer having a computer in communication with the data network without requiring intervention by the advertiser. In one aspect, the method includes providing the advertiser web page on a processor-readable storage medium in communication with the data network. A request is received on behalf of the customer for the advertiser web page. Responsive to the customer request, the advertiser web page is retrieved from the processor-readable storage medium. The advertiser web page is dynamically edited to produce the proxied web page. The proxied web page is provided over the data network for the customer computer.

Abstract: The present invention provides an improved method and apparatus for removing dissolved selenium from a wastewater solution. The apparatus treats heated selenium containing solution in a single, flow-through operation by employing both the anode chamber and cathode chamber of an electrolytic cell and a series of sub-micron filters. In operation, the present invention has proven to be very effective in treating selenium containing solution to meet or better the government toxicity characteristic specifications of .ltoreq.1 ppm.

Abstract: The present invention discloses a process for rejuvenation of strip acid employed in the reclamation of expended lead-acid battery acid through extraction and filtration for removing metallic impurities from the battery acid. In the process of removing impurities from battery acid through extraction, the extractant becomes loaded with impurities and loses its effectiveness. Extractant may be regenerated by contacting it with an strip acid. In the present invention, a reduction process is employed to regenerate the strip acid so that it may be used repeatedly. By recycling the extractant and the strip acid in the present invention, the present process further increases the effectiveness of battery acid regeneration--producing a reclaimed battery acid fluid which performs very well in new batteries and substantially reducing by-product waste in the regeneration of the battery acid.

Abstract: The present invention discloses a process of extraction and filtration for removing metallic impurities from the acid in used lead-acid batteries. Produced is a reclaimed battery acid fluid which performs very well in new batteries and which avoids the severe costs and environmental risks entailed in present methods of battery acid fluid disposal.