Patents by Inventor Robert Alden Luenberger
Robert Alden Luenberger has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20230325887Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: ApplicationFiled: June 14, 2023Publication date: October 12, 2023Applicant: Yahoo Ad Tech LLCInventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
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Patent number: 11715133Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: GrantFiled: October 21, 2013Date of Patent: August 1, 2023Assignee: YAHOO AD TECH LLCInventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 9569787Abstract: System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.Type: GrantFiled: November 5, 2012Date of Patent: February 14, 2017Assignee: AOL Advertising Inc.Inventors: Niklas Karlsson, Jianlong Zhang, Robert Alden Luenberger, Scott Robert Strickland, Yih-Shin Cindy Huang, Seyed Mohammad Ziaemohseni, Li Yang, Hans W. Uhlig
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Publication number: 20140074597Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: ApplicationFiled: November 11, 2013Publication date: March 13, 2014Applicant: AOL Advertising Inc.Inventors: Ali Nasiri AMINI, Michael Jan GREBECK, Aaron E. FLORES, Alireza DARVISH, Hans Marius HOLTAN, Robert Alden LUENBERGER
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Publication number: 20140046758Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: ApplicationFiled: October 21, 2013Publication date: February 13, 2014Applicant: AOL Advertising Inc.Inventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
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Patent number: 8583487Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: GrantFiled: September 14, 2012Date of Patent: November 12, 2013Assignee: AOL Advertising Inc.Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 8566207Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: GrantFiled: May 7, 2012Date of Patent: October 22, 2013Assignee: AOL Advertising Inc.Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20130073380Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: ApplicationFiled: September 14, 2012Publication date: March 21, 2013Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 8301497Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: GrantFiled: December 11, 2008Date of Patent: October 30, 2012Assignee: AOL Advertising Inc.Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20120221409Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: ApplicationFiled: May 7, 2012Publication date: August 30, 2012Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 8175950Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: GrantFiled: December 8, 2008Date of Patent: May 8, 2012Assignee: AOL Advertising Inc.Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20090265218Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: ApplicationFiled: December 11, 2008Publication date: October 22, 2009Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger