Abstract: In the disclosed apparatus, a movable die is slidably mounted about a guide base for translation along a longitudinal direction thereof. The movable die is spring biased toward one end of the die guide and accepts the continuous strip stock output of a rolled mill as fed by the mill. A straight rod is pivotally mounted to the movable die for translation therewith. The rod is slidably mounted about an adjacent stationary table which projects away from the movable die in the direction of movement of the strip stock. The rod includes a cut-off block fixedly mounted at a predetermined point intermediate the ends of the rod. As the strip stock advances through guide surfaces disposed about the table, it engages the block so that upon subsequent movement of the stock the movable die is translated with the stock. When a given surface of the die reaches a predetermined point, the surface engages a microswitch which closes the cutting blades of the movable die to sever a predetermined length of strip stock.