Abstract: A method and system for conducting an auction having at least two competing bidders is disclosed. The method includes receiving bid data from at least one bidder and providing the bid data to a bidder that meets a condition for receiving the bid data. An apparatus for determining a suggested bid value that surpasses a selected bid is also disclosed. The apparatus includes a computer readable medium having stored thereon instructions which, when executed by a processor, cause the processor to provide a user selectable facility which, when selected establishes the value of the selected bid, calculates the suggested bid value by subtracting a predetermined minimum differential value from the selected bid value, and conveys the suggested bid value to the user.

Abstract: A method and apparatus for configuring and entering bids in an auction is disclosed. The method includes displaying a bid adjustment mechanism configuration interfaced to a bidder. Thereafter, a bid adjustment value for the bid adjustment mechanism is set using the configuration interface. Following the setting step, upon actuation of the bid adjustment mechanism, a bid is adjusted by the bid adjustment value previously set using the configuration interface.