Patents by Inventor Robert Bartoszynski

Robert Bartoszynski has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for building a targeted audience for an online advertising campaign
    Patent number: 10776816
    Abstract: A system for building a targeted audience for a present online advertising campaign is disclosed. The system comprises a database for storing data related to each of the plurality of products with each product associated with a previous online advertising campaign and a processor in communication with the database and configured to execute computer-readable instructions causing the processor to utilize the data to identify at least one previous online advertising campaign as being similar to the present online advertising campaign, learn from the identified previous online advertising campaign(s) to predict a probability of conversion of each of a plurality of customers when exposed to an impression of the present online advertising campaign, and build the targeted audience for the present online advertising campaign based on the predicted probability of conversion. A method for building a targeted audience for a present online advertising campaign is also disclosed.
    Type: Grant
    Filed: January 30, 2015
    Date of Patent: September 15, 2020
    Assignee: WALMART APOLLO, LLC
    Inventors: Abhimanyu Mitra, Patrick Lloyd Harrington, Jr., Nikhil Raj, Somnath Banerjee, Gary Tang, Zachary Poley, Yun Zhang, Galana Gebisa, Robert Bartoszynski, Chung-Wei Yen
  • SYSTEM AND METHOD FOR BUILDING A TARGETED AUDIENCE FOR AN ONLINE ADVERTISING CAMPAIGN
    Publication number: 20160225014
    Abstract: A system for building a targeted audience for a present online advertising campaign is disclosed. The system comprises a database for storing data related to each of the plurality of products with each product associated with a previous online advertising campaign and a processor in communication with the database and configured to execute computer-readable instructions causing the processor to utilize the data to identify at least one previous online advertising campaign as being similar to the present online advertising campaign, learn from the identified previous online advertising campaign(s) to predict a probability of conversion of each of a plurality of customers when exposed to an impression of the present online advertising campaign, and build the targeted audience for the present online advertising campaign based on the predicted probability of conversion. A method for building a targeted audience for a present online advertising campaign is also disclosed.
    Type: Application
    Filed: January 30, 2015
    Publication date: August 4, 2016
    Inventors: Abhimanyu Mitra, Patrick Lloyd Harrington, JR., Nikhil Raj, Somnath Banerjee, Gary Tang, Zachary Poley, Yun Zhang, Galana Gebisa, Robert Bartoszynski, Chung-Wei Yen