Abstract: Disclosed is a computer implemented marketing communication management system and method enabling a point of sale provider who offers goods and/or services for sale and who maintains a customer information database, to use a marketing management software application provided by a software provider to create, schedule delivery and analyze targeted electronic marketing communications via one or more selected electronic communication methods to all or selected subsets of the provider's subscribed customers. A non-limiting example system is specifically discussed and illustrated as adapted for use in a tanning or beauty salon business offering indoor tanning services to customers using ultraviolet or sunless tanning equipment and offering for sale to customers associated tanning products such as skin care preparations and eye protection products.