Abstract: Apparatus for segregating and feeding fruit onto a conveyor comprising a conveyor device for moving fruit from a bulk supply, a diverter gate movable from a position to one side of the conveyor device to a fruit intercept position, a holding bin having a funnel-shaped bottom surface positioned for receiving fruit diverted from the conveyor device, the bottom surface of the bin extending downward toward a second conveyor having a plurality of fruit receptacles, a sensor positioned for detecting the approximate quantity of fruit within the bin, and a device responsive to the sensor for operating the diverter gate to intercept fruit from the first conveyor when the bin is near to empty.