Abstract: The dust cover jackets in which video cassette tapes, audio cassette tapes or compact disks are sold are converted to aesthetically pleasing appearance by means of a tape printed to simulate the spine of a leather bound book with a part of the length of the tape also simulating the page end of the leather bound closed book. The tape is applied to the top and back edges of the dust cover jackets by means of a pressure sensitive adhesive on the back of the printed surface of the tape. The tapes are provided with release paper to avoid premature adhesion to other surfaces prior to their mounting on the dust cover jackets.