Abstract: A system for advertisement production and distribution which includes a specially made video which is distributed with a print piece to a number of target consumers. In one application, the target audience is selected from a database of consumers based on a life event. The specially made video is produced by grouping “partners” which may be offering goods or services to the target consumers. The video is distributed with a print piece that provides additional information and/or coupons related to the offers.

Abstract: A communication system for transmitting information by digital binary signaling over an optical channel as a series of light pulses each beginning with a minimum duration and thereafter being variable to represent different binary states. Transmission is between an optical transmitter based on a portion of a display screen in a display device and a photodetector in a signal processing system. Information is recovered by finding averaged sample values, and is evaluated by comparing it against an accumulated averaged sample based threshold derived from the optical signal at a selected intensity. The information received can be used to verify user inputs to the signal processing system.