Abstract: There is provided a gaming machine with an emotive lighting assembly comprising a housing assembly, a light-emitting assembly, and a reflector assembly. The housing assembly includes a transmissive window and a channel wall that at least partially defines a light channel. The light-emitting assembly includes a plurality of light-emitting devices (LEDs) secured within an internal cavity defined by the housing assembly in an orientation and configuration to emit light towards and through the transmissive window. The reflector assembly includes a reflector element aligned with the transmissive window external to the internal cavity that is oriented to guide the emitted light received through the transmissive window to the light channel, where the channel wall reflects the emitted light received from the reflector element towards an observer area associated with the gaming machine. The emotive lighting is operated via logic circuitry to present emotive lighting sequences to the observer area.