Abstract: Various embodiments of this disclosure relate generally to methods and systems for onboarding a partner to an embedded services platform. The method comprises receiving an event notification associated with onboarding the partner, wherein the event notification includes partner data and subscription data, determining a relevant merchant of the partner based on a mapping table for the partner to one or more products of one or more providers, aggregating one or more merchant datasets corresponding to the relevant merchant, transmitting the one or more merchant datasets to the one or more providers for the relevant merchant, and generating one or more offers associated with the one or more products of the one or more providers based on the one or more merchant datasets and the mapping table.

Abstract: Various embodiments of this disclosure relate generally to an embedded services platform. The embedded services platform comprises: an authentication layer configured to receive data from a partner device, a merchant device, and a provider device, and authenticate the data, an application layer accessible via authentication from the authentication layer, configured to receive data associated with a request from the partner device, the merchant device, and the provider device, a workflow orchestration layer configured to implement one or more event-triggered workflows based on the data associated with the request received from the application layer, one or more databases configured to store the data associated with the request, and a data pipeline configured to transmit data stored in the one or more databases to the partner device, the merchant device, and the provider device.

Abstract: Various embodiments of this disclosure relate generally to an embedded services platform for generating an embedded shell widget. The platform may comprise a grandparent layer configured to provide a user interface for a merchant; a parent layer configured to receive an interaction with the user interface for the merchant and transmit data from an embedded services platform; a child layer configured to transmit data associated with a web application communicating with the embedded services platform; and an object registry configured to store source data defining the web application, wherein the source data is accessible by the child layer.

Abstract: Computer data routing optimization may include determining a set of potential routing networks comprising a default routing network and one or more alternative routing networks. Path selection criteria values may be determined for each of these networks, and, based on a determination that the path selection criteria value for at least one of the alternative networks corresponds to the path selection criteria value for the default routing network, a determination could be made of whether context specific rules should be applied to the set of potential routing networks. Based on that determination, an optimal routing network may be determined by applying a set of one or more context specific rules to the set of potential routing networks.