Abstract: An electrical cord retaining connector for maintaining the plug ends of two interconnected cords in a mated position comprising an elongated piece of flexible wire having free ends and an intermediate portion therebetween, the free ends each having a helical coil formed thereon, the intermediate portion further having a helical coil formed thereon and thereby creating a pair of segments extended outwardly therefrom to the coils at the free ends and with the piece positionable in a coupled configuration between two interconnected cords having mated plug ends with the coil on the intermediate portion securable about one cord near a plug end thereof and the coils at the free ends positionable in coaxial alignment about the other cord near a plug end thereof whereby the piece ensures that the plug ends remain in their mated configuration.