Abstract: A fragrance dispenser for a vehicle, such as an automobile, that utilizes the automobile's cigarette lighter as a heating source. The fragrance dispenser includes a housing for plugging it into the cigarette lighter socket and a wedge-shaped divergent housing that has an open, or mostly open, top portion that allows for dispensing of the fragrance, while at the same time providing visual inspection of the remaining material. The system utilizes a replaceable cartridge of a volatile fragrance emitting material.