Abstract: A stand for displaying and dispensing articles having at least one inclined article holding tray. The tray has a plurality of parallel channels made up of upstanding parallel sidewalls terminating at a front end wall. Two of the sidewalls that are symmetrically placed with respect to the width of the trays have receiving fissures therein. They receive connecting blades from supporting members that maintain the trays in the desired inclined position. The supporting members are generally planar and have upper and lower connecting blades. In a display stand utilizing a plurality of inclined trays arranged in a vertical array, the supporting members are between the trays with the upper connecting blade within the lower mounting fissure of the tray above and the lower connecting blade within the upper mounting fissure in the tray below. The lowermost tray is supported on some elevating means to incline the trays and that elevating means may be a supporting member.