Abstract: A telephone based automatic audience survey system for polling an audience to obtain data representative of the opinion regarding a question of interest is disclosed having a first means responsive to incoming calls for answering the calls with an analog voice signal that both identifies the telephone based automatic audience survey system and queries a response in regard to the question of interest, and a second means connected to the first means and responsive to the answers provided to the query portions of the analog voice signal for providing data representative of the consensus regarding the question of interest. Third means connected to the second means are operative to display the data in real-time. The third means includes a video character generator, an audio signal generator, and an operator display.