Abstract: A shoe tassel retainer device for use with a shoe having a flap overlying at least a part of the arch of the shoe, and at least one tassel proximate the flap. A first loop member includes a detachable attachment for adjustably fitting the first loop member over the arch of said shoe and retaining the flap. A second loop member has a portion extending from one end attached to the first loop member to its other end attached to the first loop member. One or both of the elastic loop members may be elastic. The one end of the second loop may be permanently attached to the first loop member and the other end of the second loop may be detachably attached to said the loop member, whereby the portion of the second loop member is adapted to detachably retain the tassel.