Abstract: An apparatus for aiding in a sales effort includes a website accessible by a salesperson and having programming and storage of multiple communications. The website permits the salesperson to select a desired communication for the prospect to see and enables the salesperson to input an identification of a prospect to be sent an email that includes a link to a website address configured to show the prospect a communication selected by the salesperson. The website displays the communication to the prospect when accessed using the link, including multiple screens viewable by the prospect in sequence, provoked by the prospect. The communication permits the prospect to indicate that more information is desired and records this data for the salesperson. The website stores information about the prospect's viewing of the communication and sends an email to the salesperson when the prospect has reviewed the communication.