Abstract: A business organization attracts a client by way of philanthropic giving. The business organization arranges a partnership with a charitable cause where the charitable cause promotes the business organization to a client and the business organization pledges a donation of an amount of funds to the charitable cause based on doing business with the client. The business organization then establishes contact with the client by way of the charitable cause, communicates to the client a pledge from the business organization of a first amount of funds to the charitable cause if the client agrees to do business with the business organization, receives an agreement from the client to do business with the business organization, commences to do such business, and donates the first amount of funds to the charitable cause at a time relevant to a definition of the first amount of funds.