Abstract: Systems and methods for assisting loss participants with insurance claims may provide functionality for loss participants to create reports about losses. Each loss report may include media such as text, images, and video that documents the loss. The systems and methods may provide functionality for users to electronically submit the loss report to other entities, such as an insurer, an adjuster, an attorney, friends or family, and the like. Adjusters may also create loss reports or may request reports from technicians who specialize in creating loss reports. By virtue of the systems and methods being related to loss reporting, the systems and methods may select loss-related ads for presentation to users. These ads may be further targeted to users based at least partly on the loss information provided by users. For instance, the ads can be for items that correspond to one or more effects of a user's loss.