Abstract: The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.

Abstract: A system and method to manage a data graph including data associated with a user system. The system and method receive multiple input document streams from multiple different data sources. A first document is identified from one of the multiple input document streams, the first document having a first schema including data associated with the user system. The first document is transformed from the first schema to a second schema to generate a first transformed document including at least a portion of the data. The portion of the data of the transformed first document is merged into the data graph stored in a graph database.