Abstract: There is provided a toy comprising: a processor (200); a memory coupled to said processor (202); an output (210) coupled to said processor; and means (212) for establishing a network connection with at least one further such toy; wherein the processor includes means for controlling the output of each toy with which a network connection has been established. Furthermore, the controlling means is adapted to transmit, over said network connection, instructions to control a plurality of the outputs (preferably all of the outputs) of each toy with which a network connection has been established.