Patents by Inventor Robert G. Filice

Robert G. Filice has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Automated user segment selection for delivery of online advertisements
    Patent number: 8234166
    Abstract: A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements (“ads”) via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network while reducing the amount of cost, time and potential errors involved in managing the network.
    Type: Grant
    Filed: October 29, 2008
    Date of Patent: July 31, 2012
    Assignee: Yahoo! Inc.
    Inventors: Robert G. Filice, David E. Zinman
  • AUTOMATED USER SEGMENT SELECTION FOR DELIVERY OF ONLINE ADVERTISEMENTS
    Publication number: 20100106606
    Abstract: A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements (“ads”) via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network while reducing the amount of cost, time and potential errors involved in managing the network.
    Type: Application
    Filed: October 29, 2008
    Publication date: April 29, 2010
    Applicant: YAHOO! INC.
    Inventors: Robert G. Filice, David E. Zinman