Abstract: An apparatus and method for delivering an instructional or motivational message to a person engaged in an activity requiring skill. The message is displayed on the upper surface of a message carrier, which is removably coupled to a message base, which in turn is attached to an article. The article can be a shirt, hat, golf club grip, golf club head cover, hat-clip, or other desired surface. It is preferred to provide more than one article, and to provide a message carrier that may be interchangeably inserted into more than one base.