Abstract: A hood shield for motor vehicles and the like comprises a layer of flexible, magnetically impregnated material to which is contiguously bonded a soft emulsion layer, the whole being cut in the general shape of a vehicle hood and including V-shaped cuts along the rearward edge thereof to facilitate placement onto a vehicle hood without bunching. Elongate edge trim material, including an inner flap thereof to facilitate imposition of a forced fit, is used to hold together the outer edge of the hood shield and the outer edge of the hood. Closing of the hood holds said edge trim material with enclosed hood shield edge against the remainder of the vehicle thereby inhibiting theft of the device.