Abstract: A digital content conversion system provides a GUI that receives a PDF file. The PDF file is analyzed, and page(s) of the PDF file are identified via the GUI. Text element(s), text element location information, image element(s), and image element location information are extracted from selected pages identified via the GUI. The text element(s) and image element(s) are formatted to provide HTML formatted text data and HTML formatted image data. A composite content element layout is then provided via the GUI that displays the HTML formatted text data and the HTML formatted image data, and selections of a subset of the HTML formatted text data and the HTML formatted image data are received. A command to publish is then received via the GUI and, in response, the subset of HTML formatted text data and the HTML formatted image data is transmitted to a content management system for publishing.