Abstract: An adjustable beverage keg cooling apparatus for cooling various sized beverage kegs of a flexible jacket or wrap for encasing the beverage keg to be cooled. The jacket is adapted to retain refrigerateable gel packs in receptacles or pockets which are integrally embodied in the wrap and form two rows of parallel pockets positioned in substantially symmetrical aligned relationship about the longitudinal central axis of the wrap. The two symmetrical rows of paired parallel vertical pockets extend from the bottom and the top of the beverage keg. In one embodiment, the beverage keg cooling arrangement the wrap is secured about the side wall portion of a beverage keg by means of a hook and fiber fastening means.