Abstract: A system and method of saving deal offers to be applied at a point-of-sale (POS) of a retail store may include receiving, by a mobile device via a communications network, multiple advertisements inclusive of selectable deal offers of products being sold at the retail store for a user to select. Responsive to a user selecting to view an advertisement of a product on the mobile device, the deal offer of the product to be presented to the POS to be applied to a cost of the product may be automatically stored. Responsive to a check out request at the mobile device, data inclusive of the deal offer to be presented to the POS to apply the deal offer to the cost of the product to which the deal offer is associated may be generated.

Abstract: A system and method of saving deal offers to be applied at a point-of-sale (POS) of a retail store may include receiving, by a mobile device via a communications network, multiple advertisements inclusive of selectable deal offers of products being sold at the retail store for a user to select. Responsive to a user selecting to view an advertisement of a product on the mobile device, the deal offer of the product to be presented to the POS to be applied to a cost of the product may be automatically stored. Responsive to a check out request at the mobile device, data inclusive of the deal offer to be presented to the POS to apply the deal offer to the cost of the product to which the deal offer is associated may be generated.

Abstract: A system and method of saving deal offers to be applied at a point-of-sale (POS) of a retail store may include receiving, by a mobile device via a communications network, multiple advertisements inclusive of selectable deal offers of products being sold at the retail store for a user to select. Responsive to a user selecting to view an advertisement of a product on the mobile device, the deal offer of the product to be presented to the POS to be applied to a cost of the product may be automatically stored. Responsive to a check out request at the mobile device, data inclusive of the deal offer to be presented to the POS to apply the deal offer to the cost of the product to which the deal offer is associated may be generated.

Abstract: A system and method for determining physical location of an electronic display device located in a retail establishment of a retailer may include a support structure mechanically coupling the electronic display device to a fixture in the retail establishment. The fixture may be located at an identified location of the retail environment established by the retailer. An input device may be in communication with the electronic display device and configured to receive an entry of an identifier indicative of the identified location into the electronic display device. A transmitter may be coupled to the electronic display device and configured to transmit the identifier of the identified location to a remote location from the electronic display device for determining physical location of the electronic display device in the retail establishment.

Abstract: A system and method for managing airtime on an out-of-home television network may include partitioning out-of-home television network airtime between a national network service provider and retailer local affiliate. Unbooked airtime may be reserved for a booking agent. In response to identifying the booking agent, the booking agent may be enabled to book reserved airtime on the out-of-home television network. Airtime may be booked with content in response to receiving a booking request. The content may be uploaded and distributed for display on the out-of-home television network.

Abstract: A system and method for determining physical location of an electronic display device located in a retail establishment of a retailer may include a support structure mechanically coupling the electronic display device to a fixture in the retail establishment. The fixture may be located at an identified location of the retail environment established by the retailer. An input device may be in communication with the electronic display device and configured to receive an entry of an identifier indicative of the identified location into the electronic display device. A transmitter may be coupled to the electronic display device and configured to transmit the identifier of the identified location to a remote location from the electronic display device for determining physical location of the electronic display device in the retail establishment.

Abstract: A system and method for communicating data in a retail establishment may include receiving data by a wireless transceiver configured to service multiple electronic display devices positioned on a gondola and in electrical communication with the wireless transceiver. The received data may be communicated to the electronic display devices via a wireline by the wireless transceiver. A power converter may be electrically connected to the wireline and be configured to convert power from a high level to a low level for powering the electronic display devices, and the wireless transceiver may be electrically connected between the power converter and the electronic display devices.

Abstract: A system and method for managing avails on advertisement wheels in different retail chains may include establishing a first and second number of avails on first and second display networks in first and second retail chains. The first number of avails may be less than the second number of avails. Total audience delivery of the first and second display networks may be determined. In response to an avail being booked, avail count of at least a portion of the first and second number of avails may be reduced. A determination that the avail count of the at least a portion of the first number of avails (e.g., national avails) on the first display network has reached zero may be made. The total audience delivery may be reduced by the audience delivery available to the first display network, and displayed to a next advertiser seeking to book an avail on the first and second display networks.

Abstract: A system and method for monetizing user-generated content in a retail environment may include enabling users to upload respective user-generated content via a communications network. User-generated content may be selected from one of the uploaded user-generated content submitted by one of the users. Sponsor content may be received from a sponsor for displaying in association with the selected user-generated content. A sponsored advertisement inclusive of the selected user-generated content and sponsor content may be generated and an identifier associated with the sponsored advertisement may be inserted into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist. The sponsored advertisement and playlist may be distributed to the at least one electronic display for display of the sponsored advertisement on the electronic display(s) according to the playlist.

Abstract: A system and method for partitioning available airtime of electronic display equipment on a national and local level to encourage business establishments to utilize the electronic display equipment from a service provider. In partitioning the airtime, the service provider and business establishments that utilize the electronic display equipment of the service provider and/or media network may share in the airtime from booking and/or displaying content on the electronic displays. National level advertising enables content to be displayed at multiple, non-related business establishments (e.g., different grocery store food chains across the country). Local level advertising enables content to be displayed at individual business establishments (e.g., a single grocery store chain).

Abstract: A system and method for providing a subscription-based, electronic signage advertisement service to retailers may include establishing a retailer as a subscriber for use of an electronic display. A subscription agreement may enable the retailer to use the electronic display and receive communications services for content to be distributed to the electronic display. The electronic display may be provided to the retailer and configured to receive and display the content by configuring the electronic display as a network node for content to be distributed. The content may be stored in a data repository and distributed to the electronic display at the retailer. The content may be distributed via a communications network to the electronic display and displayed at the retailer.

Abstract: A system and method for determining audience viewership of airtime segments substantially synchronously displayed on displays of an electronic display network in a retail environment may include determining zones through which a shopping cart being pushed by a customer traveled during a shopping trip. Times that the shopping carts spent in respective zones may be computed. A number of airtime segments that the customers had the opportunity to view while passing through the zones based on the times spent in the respective zones may also be computed. A report may be generated that includes the computed number of airtime segments that the customers had the opportunity to view while passing through the respective zones. Also, locations for the electronic displays to be positioned to enable the electronic display network to be viewed by at least a predetermined amount of customers that visit the retail environment may be determined and reported.

Abstract: A system and method for determining audience viewership of airtime segments substantially synchronously displayed on displays of an electronic display network in a retail environment may include determining zones through which a shopping cart being pushed by a customer traveled during a shopping trip. Times that the shopping carts spent in respective zones may be computed. A number of airtime segments that the customers had the opportunity to view while passing through the zones based on the times spent in the respective zones may also be computed. A report may be generated that includes the computed number of airtime segments that the customers had the opportunity to view while passing through the respective zones. Also, locations for the electronic displays to be positioned to enable the electronic display network to be viewed by at least a predetermined amount of customers that visit the retail environment may be determined and reported.

Abstract: A system and method for providing a subscription-based, electronic signage advertisement service to retailers may include establishing a retailer as a subscriber for use of an electronic display. A subscription agreement may enable the retailer to use the electronic display and receive communications services for content to be distributed to the electronic display. The electronic display may be provided to the retailer and configured to receive and display the content by configuring the electronic display as a network node for content to be distributed. The content may be stored in a data repository and distributed to the electronic display at the retailer. The content may be distributed via a communications network to the electronic display and displayed at the retailer.

Abstract: A system and method for distributing content for a broadcaster on a communications network. The system may include a database operable to maintain the content for the broadcaster, the broadcaster being a subscriber for use of at least one visual appliance. A user interface may be in communication with the database and be operable (i) to provide a self-servicing scheduler for the broadcaster to form a playlist of the content and (ii) to distribute the playlist and associated scheduled content across the communications network. A server may be operable to receive the playlist and scheduled content associated therewith via the communications network. A visual appliance may be in communication with the server and be operable to receive and display the scheduled content.

Abstract: A method and system for establishing a media network may include establishing a relationship between a media network company and at least one retail chain business establishment to broadcast content to a network of electronic displays within retail stores of each respective retail chain business establishment. The media network company defines a national broadcast network and each retail chain business establishment defines a local affiliate of the national broadcast network. Available airtime may be apportioned for display of content between the media network company and each respective local affiliate. Each of the media network company and local affiliates may sell respective airtime to generate respective revenue.

Abstract: A method for selling airtime for a retail media network includes providing a network of electronic displays in a retail chain. A partition of airtime available on the network of electronic displays may be established, where the partition apportions national airtime available for use by a national network and local airtime available for use by the retail chain. An agency relationship may be established by an advertising agency with the retail chain to manage and sell the local airtime apportioned to the retail chain. A user interface may be provided for the advertising agency to book advertisements of advertisers to be displayed in the local airtime of the retail chain. Advertisements may be booked via the user interface by the advertising agency for display of the advertisements during the local airtime.

Abstract: A system and method for displaying content at a business establishment. The system includes a local network in communication with a content delivery system. The local network includes an electronic device, a communication channel, and one or more electronic displays located in relation to one or more products being sold by the business establishment. The electronic device is operable to distribute content derived from existing footage received from the content delivery system in accordance with a playlist identifying the content to be displayed at the business establishment.

Abstract: A system and method for selling advertising may include operating an electronic display network operating in a retail store. The network may include electronic displays interspersed among product displays and arranged to present a shopper with each advertisement among multiple repeating advertisements a predicted number of multiple times as a function of shopper metrics and a configuration of the electronic display network during a shopping trip in the retail store. Airtime may be sold to an advertiser for an advertisement to be displayed on the electronic display network.

Abstract: A system and method for supporting and providing electrical power to devices. One embodiment includes an elongated member coupled to the structure and configured to support a device and to supply electrical power to the device. A coupling member is operable to engage the elongated member or power bus and support the device. The coupling member is operable to be moved from a first position to a second position along the elongated member to reposition the device with respect to the structure. In one embodiment, the elongated member is configured to supply electrical power to the device substantially continuously during movement of the coupling member along the elongated member.