Abstract: A groove pattern for the paper-based annular friction facing (38) on an alar plate (39) of a clutch plate (41) of a wet clutch to equalize the surface temperature of the friction facing and thus increase the thermal capacity of the clutch where there is continuous slippage. The groove pattern includes one or more continuous annular grooves (42,43,44,45) dividing the friction area into at least three annular bands (46,47,48,49,50), an inner band (46), at least one intermediate band (47,48,49), and an outer band (50), and a plurality of cross grooves (51,52) in each band which are angled with respect to a radius of the facing. The angled cross grooves extend at an acute angle (a,b) (10-60 degrees) to such radius. Slip of the friction pair of plates causes a viscous pumping action. The cross groove angle in each band of the facing is similar so as to keep all the grooves filled with cooling oil, and the cross-section of the cross grooves vary in their dimensions as between the bands.