Abstract: A method for making a promotional offer by a seller to a customer as the customer visits a Point-of-Sale (POS) or retail outlet. First, the customer is identified as being present in the outlet. A promotional offer is selected from an offer inventory and presented to the customer in real-time while the customer is present in the POS outlet. The promotional offer is selected as a function of an offer cost and an anticipated return on investment (ROI) of the offer. Subsequent purchase activities of the customer are tracked to re-evaluate anticipated ROI for the offer, to adjust offer inventories and to correlate the effectiveness of the promotional offer with other customer-directed marketing activities.

Abstract: A system and method are disclosed for the real-time management and assignment of service providers to service gaming activities in a gaming environment. The system and method operate to assign service providers to high priority service events, where priority is determined as a function of predetermined business rules, and event qualification including at least one of a gaming activity identifier, a customer identifier, a service event type, a service event location and a service event open time for each service event. The system and method provide related means for evaluating and reporting an event status based on the predetermined rules and event qualification.