Abstract: An article holder apparatus includes a flexible strap member which has a longitudinal strap axis. A loop retention assembly is connected to the flexible strap member for maintaining the flexible strap member in a loop configuration. A clip assembly is connected to the flexible strap member. The clip assembly has a longitudinal clip axis. A strap guide is connected to the clip assembly for receiving a portion of the flexible strap member and for orienting the longitudinal strap axis in parallel with the longitudinal clip axis. The loop retention assembly includes female lock member connected to a first end of the flexible strap member and a complimentary male lock member connected to a second end of the flexible strap member. The loop retention assembly further includes a loop-size adjustment assembly. The loop-size adjustment assembly includes an exterior frame portion and a transverse rib member extending across two portions of the exterior frame portion.