Abstract: A fishing lure having a body member, a treble hook fastened to the body member, and a flap member pivotally connected to the nose portion of the body member. The nose portion of the body member is comprised of upper and lower substantially flat surfaces which intersect along a substantially horizontal straight line at the front most edge of the nose. The flap member is comprised of a forwardly extending flat bill portion and a pair of flat arm portions extending rearwardly from the side edges of the bill portion. The flat arm portions are pivotally connected to the nose of the body member.