Abstract: A method of dynamically binding supplemental content to video content includes receiving the video content at a device and identifying at least one value related to one or more products or services, where the at least one value is associated with the video content. The method also includes obtaining the supplemental content based on the at least one value, where the supplemental content provides additional information about the one or more products or services. In addition, the method includes dynamically binding the supplemental content to the video content and positioning the supplemental content in association with the video content using a supplemental interactive display.

Abstract: A method of dynamically binding supplemental content to a content transactional item includes identifying the content transactional item at a device and identifying a description related to the content transactional item. The method also includes obtaining the supplemental content based on the description, where the supplemental content provides additional information about the content transactional item. The method further includes dynamically binding the supplemental content to the content transactional item and positioning the supplemental content in association with the content transactional item using a supplemental interactive display.

Abstract: A method for peer-assisted shopping including receiving, at a first device, a transacting media container comprising base content and supplemental content related to one or more items in the base content. The method also includes receiving a selection of at least one of the one or more items. The method also includes initiating a first shopping cart within the transacting media container of the first device, the first shopping cart identifying the at least one selected item. The method also includes establishing a communication channel with a second device. The method also includes transmitting information to synchronize a second shopping cart associated with the second device with the first shopping cart.

Abstract: A method, system and computer readable medium include objects with media content. The method includes receiving, at one or more servers, a request for the media content to be displayed at an endpoint. The method includes identifying information about an environment associated with the endpoint. The method includes identifying a set of objects to include in a container for the media content based on the information identified about the environment. At least one of the objects includes program code for completing a transaction during display of the media content. Additionally, the method includes sending, by one or more servers, the set of objects to the endpoint.

Abstract: A method, system and computer readable medium include objects with media content. The method includes receiving, at one or more servers, a request for the media content to be displayed at an endpoint. The method includes identifying information about an environment associated with the endpoint. The method includes identifying a set of objects to include in a container for the media content based on the information identified about the environment. At least one of the objects includes program code for completing a transaction during display of the media content. Additionally, the method includes sending, by one or more servers, the set of objects to the endpoint.

Abstract: A method, system and computer readable medium include objects with media content. The method includes receiving, at one or more servers, a request for the media content to be displayed at an endpoint. The method includes identifying information about an environment associated with the endpoint. The method includes identifying a set of objects to include in a container for the media content based on the information identified about the environment. At least one of the objects includes program code for completing a transaction during display of the media content. Additionally, the method includes sending, by one or more servers, the set of objects to the endpoint.