Abstract: Data-driven operating model (DDOM) systems and techniques are described to manage implementation, access, and promotion of digital services by a service provider system. In one example, the DDOM system includes a data aggregation module, a journey manager module and a segment manager module. The data aggregation module supports a unified data architecture that is then leverage by the journey and segment manager modules to support matrixed journey stage and segmentation of a data lake to provide insights that are not possible by a human being alone, that are usable to manage implementation, access, and promotion of digital services by a service provider system.

Abstract: In accordance with some of the gift messaging based customer acquisition methods, apparatus, and computer-readable media that are described herein, a message for a gift recipient is determined in connection with a gift based on input from a first network node associated with a gift giver. A message notification that includes access information for accessing the gift message is generated. The access information is associated with the message. A request that includes the access information is received from a second network node associated with the gift recipient. Responsive to the request, the message is transmitted to the second network node based on the association between the access information and the message, and auxiliary customer acquisition information is transmitted to the second network node.

Abstract: Contact information for a recipient and an audio recording of a message from a sender to the recipient are obtained from a network node in a communication session with a network node associated with the sender. Based on the contact information, a notification that the recorded audio message is available is sent the recipient. Based on receipt of a request in connection with the notification, an audio message including an invitation for the recipient to specify an opt-in preference regarding receipt of direct marketing communications is transmitted to the recipient. Receipt of an indication of the recipient's opt-in preference triggers both a playback of the audio recording of the message on the recipient's network node and the generation of a marketing preference record that includes an indication of the recipient's opt-in preference and information evidencing that indication.

Abstract: In accordance with some of the gift messaging based customer acquisition methods, apparatus, and computer-readable media that are described herein, a message for a gift recipient is determined in connection with a gift based on input from a first network node associated with a gift giver. A message notification that includes access information for accessing the gift message is generated. The access information is associated with the message. A request that includes the access information is received from a second network node associated with the gift recipient. Responsive to the request, the message is transmitted to the second network node based on the association between the access information and the message, and auxiliary customer acquisition information is transmitted to the second network node.

Abstract: In accordance with some of the gift messaging based customer acquisition methods, apparatus, and computer-readable media that are described herein, a message for a gift recipient is determined in connection with a gift based on input from a first network node associated with a gift giver. A message notification that includes access information for accessing the gift message is generated. The access information is associated with the message. A request that includes the access information is received from a second network node associated with the gift recipient. Responsive to the request, the message is transmitted to the second network node based on the association between the access information and the message, and auxiliary customer acquisition information is transmitted to the second network node.

Abstract: Systems and methods for incentivizing users to collect real-world items and provide item ratings are described. Theses examples are applicable to a wide variety of different collection scenarios, including the collection of candies by trick-or-treaters during Halloween, the collection of Girl Scout cookies during the local cookie season, toys (e.g., action figures and Legos characters), and the collection of rare items (e.g., out-of-circulation baseball cards, stamps, and coins). These examples allow users to submit data relating to the items they collect (e.g., item types, item quantities, item collection times, and item collection locations). These examples generate a respective inventory of collected items for each user. The inventories are provided to the users for display on their computing devices. On the basis of data derived from the inventories, the examples provide incentives that are structured to encourage user to collect additional items and submit item ratings.

Abstract: In accordance with some of the gift messaging based customer acquisition methods, apparatus, and computer-readable media that are described herein, a message for a gift recipient is determined in connection with a gift based on input from a first network node associated with a gift giver. A message notification that includes access information for accessing the gift message is generated. The access information is associated with the message. A request that includes the access information is received from a second network node associated with the gift recipient. Responsive to the request, the message is transmitted to the second network node based on the association between the access information and the message, and auxiliary customer acquisition information is transmitted to the second network node.