Abstract: An apparatus for applying lotion and permitting simultaneous manual massage of an individual's scalp is provided, including an elongate flexible bladder body mounting a rigid head member thereon. The rigid head member includes a series of parallel finger members longitudinally aligned with the bladder body, wherein fluid contained within the bladder body is directed through the finger members and exteriorly thereof through portals positioned adjacent to and spaced forward remote tips of the fingers to permit effective directing of lotion onto an individual's scalp. Modifications of the invention include replaceable fingers, wherein the fingers are provided with massaging elements and selectively include sponge sheets mounted thereon to permit a sponge application of fluid and massage.