Abstract: A display arrangement having a user-facing side, the display arrangement comprising a display device and a data reader device for reading data from a data carrier associated with an item, including item identification data. The display arrangement has a database interface for accessing a database, which stores content data in correspondence with item identification data. The display device is responsive to item identification data being read by the data reader device from a data carrier to display content data on the user-facing side. The user-facing side includes a mirror, and a user sees both a reflection from the mirror and the displayed image when the user is in front of the user-facing side.