Abstract: Disclosed herein are converged marketing architectures that may be utilized by retailers in conjunction with and/or independent of consumer loyalty programs in order to improve targeted marketing efforts. Such architectures enable participating retailers to constantly generate and compile consumer activity and preferences information from a plurality of in-store and out of store activities, including e-commerce web site activity, television viewing and recording activity, and retail location activity. In certain embodiments, retail location activity may be monitored by one or more of RFID tracking sub-systems, smart shopping cart sub-systems, and point-of-sale information sub-systems.

Abstract: Disclosed herein are demographic based content delivery systems and associated methods that automatically and non-invasively detect information regarding one or more persons within a designated viewing area. In embodiments of the systems and methods, two different automatic viewer identification and demographic classification technologies may be utilized, either alone or on combination. The technologies include image recognition technologies that utilize computer driven image and pattern recognition analysis algorithms and radio frequency identification tagging and reading technologies. Data collected from either one of or both of the two technologies is used to feed a demographic classification algorithm which then delivers different multimedia content based upon the determination of the algorithm. The embodiments of the invention may therefore be advantageously utilized to market in real time to consumers at the point of sale.