Abstract: A weedless topwater lure that simulates the movement and action of fleeing prey and is attractive to fish. In addition, the lure is rigged in a manner that allows a major portion of the fishing hook to be hidden inside the lure body to avoid entanglement in vegetation in the water or on its surface. The lure comprises a single, integral unit made of a soft, pliable, plastic material with a main body portion terminating in a bell-shaped head and a slender, curled tail end having a flat, rounded tip. A hook channel running at least a portion of the underside of the main body is used to rig the lure with a fishing hook in a manner that hides the majority of the hook inside the lure body. When the lure is drawn across water, the head appears to “gulp” in and expel water to simulate the action of live prey.