Abstract: A packaging for the protection and display of treats may include a base tray and a container. The base tray may include an upper level panel, at least one middle level panel and a lower level panel. The container may include a first side panel, a second side panel, a front panel, and a rear panel. The base tray and the container may be made by folding each panel to form a closed structure. Securement tabs of the base tray may removably attach to securement holes along the first side panel and the side side panel of the container.

Abstract: A cupcake tray has spikes, such as paperboard spikes, that extend into a cupcake cavity. The spikes prevent the cupcake from popping up and out of the insert when the cupcake box is jarred. The spikes easily fold down when the cupcake is inserted, but provide resistance in the upward direction when the cupcake box is jarred. The cupcake tray has creased panels disposed about its outer periphery to fold downward to support the cupcake tray in a cupcake box at a desired height. Each cupcake cavity in the cupcake tray has cutouts, typically semi-circular cutouts, for a user to insert their fingers to remove the cupcakes without damaging them.