Abstract: Transmitting targeted advertisements over a communications network to consumers using a plurality of programmable transmitting and receiving devices is accomplished by initiating the programmable transmitting and receiving devices and prompting an advertisement content user to provide and populate the memory of the programmable transmitting and receiving devices with categories, parameters, restrictions and requirements of goods and services to be advertised to consumers and then enabling the programmable transmitting and receiving devices to transmit and receive broadcast advertisements. A portion of the transmission enabled transmitting and receiving devices are placed in proximity to goods and services which are advertised and a portion of receiving enabled transmitting and receiving devices are carried by consumers who when in the proximity of the advertised goods and services, receive advertisements via the receiving enabled device.