Abstract: Systems and methods of managing electricity consumption on a power grid are disclosed herein. The method may include: receiving preference data indicating preferences for usage of a network-connected electricity-consuming device during a time range; receiving a forecasted availability of electricity on the power grid during the time range; determining an optimal electricity consumption level for the power grid that matches the forecasted availability of electricity during the time range, where the optimal electricity consumption level includes electricity to be consumed by the device during the time range indicated in the preference data; and determining a private price for electricity consumed by the device during the time range, the private price being different from a public price of electricity during the time range.