Abstract: A hoist apparatus is provided for a vehicle, such as an all terrain vehicle (ATV) and includes a support bracket assembly for mounting on the vehicle. The support bracket assembly includes a horizontal support plate and a hoist-axle-reception channel depending downward from the horizontal support plate. A hoist assembly is provided and is supported by the support bracket assembly. The hoist assembly includes a hoist axle received in the hoist-axle-reception channel and includes a hoist base plate supported by the horizontal support plate. Game, such as a deer, can be supported by the hoist assembly and rotated around the support bracket assembly on the hoist axle and the hoist base plate. In accordance with one embodiment of the invention, the support bracket assembly includes mounting plates for mounting on the rear of the vehicle. In accordance with another embodiment of the invention, the support bracket assembly is mounted on a side of the vehicle.