Abstract: Media purchase techniques are described. In an implementation, an indication is received that an item of media was successfully purchased through a single transaction that includes rights for access to the item of media in different forms that are optimized, respectively, for different classes of computing devices. Responsive to the receipt of the indication, the item of media is permitted to be streamed to at least one of the computing devices to enable output of the item of media for playback as the item of media is streamed and storage of the item of media to local storage of the computing device.