Abstract: A system for dispensing steel strapping material from a heavy coil thereof includes a pallet having laterally spaced-apart elongated feet and adapted for supporting the coil on its side with its axis disposed vertically to form a strapping material assembly, the pallet having a positioning hub for preventing horizontal movement of the coil thereon. A horizontal turntable is rotatably driven about a vertical axis by an air motor and it includes a pair of laterally spaced-apart elongated roller conveyor tracks for respectively receiving the pallet feet for rolling the pallet to a dispensing position on the turntable coaxial therewith. The track assemblies engage the sides of the pallet feet and cooperate with positioning bars spanning the ends of the track assemblies for limiting horizontal movement of the pallet, while a hold-down assembly cooperates with the turntable to prevent vertical movement of the pallet.