Abstract: A merchanidse display system is provided which includes a plurality of wire frame members, each of which has an opening or cavity for receiving and holding goods which are to be displayed. The frames are supported on two types of base members: one for displaying goods horizontally (flat bases) and one for displaying goods on an angle (angled bases). The display system is assembled by connecting frame members to base members, and by then connecting adjacent frame members to one another to produce a unitized overall display for the goods. In certain preferred embodiments, the connection between adjacent frame members is made by means of handles formed as part of the frame members and, in particular, by the top portions of such handles.

Abstract: A display construction assembly is provided in order to enable packaging, assembly and transportation ease. The invention focuses on the particular structure of the main display pole of the assembly, wherein segments thereof are connected by use of a connecting insert, preferably made of nylon or other synthetic material, formed to include upwardly and downwardly extending elements from a central, washer-shaped integral flange. The extending elements fit into segments of the main display pole and the washer is either coextensive in outside diameter with the outside diameter of the main display pole, or, in the alternative, extending beyond such outside diameter to better support a rotating part of the display. As a further alternative, all circular cross-section parts of the structure of the present invention can be made square in cross-section, with the same general construction and function as the preferred embodiment.