Abstract: A system is disclosed for identifying the location of a parked and unattended motor vehicle. When user actuated, the sought-after vehicle will emit a distinctive, user programmable audible and/or visual attention getting signal. Such a signal is preferably produced by standardly furnished vehicular equipment (e.g., horn and headlights). The system utilizes a radio frequency operated communications link between the operator and the vehicle which is also user programmable. Such programmability allows the user to select one of a plurality of possible link operating frequencies thus greatly reducing the likelihood that his system will inadvertently actuate similar nearby systems.