Patents by Inventor Robert Percival

Robert Percival has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Addressable advertisement and programmatically delivered advertisement insertion and playing
    Patent number: 12621521
    Abstract: It may occur that various addressable ads are used to help fill an entire addressable break which have little or no monetary value for being played (often referred to as “evergreen or “filler” ads). Such ads and other types of candidate ads for replacement are replaced in real time with programmatically delivered Internet Protocol (IP) based ads (IP ads).
    Type: Grant
    Filed: July 16, 2024
    Date of Patent: May 5, 2026
    Assignee: DISH Network L.L.C.
    Inventors: Paul R. Marshall, Dipal Patel, Robert Percival, Robert W. Estus, John Barbieri
  • ADDRESSABLE ADVERTISEMENT AND PROGRAMMATICALLY DELIVERED ADVERTISEMENT INSERTION AND PLAYING
    Publication number: 20250097500
    Abstract: It may occur that various addressable ads are used to help fill an entire addressable break which have little or no monetary value for being played (often referred to as “evergreen or “filler” ads). Such ads and other types of candidate ads for replacement are replaced in real time with programmatically delivered Internet Protocol (IP) based ads (IP ads).
    Type: Application
    Filed: July 16, 2024
    Publication date: March 20, 2025
    Inventors: Paul R. Marshall, Dipal Patel, Robert Percival, Robert W. Estus, John Barbieri
  • METHOD AND SYSTEM FOR DIGITAL PROGRAM INSERTION IN SATELLITE COMMUNICATIONS
    Publication number: 20240089559
    Abstract: A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.
    Type: Application
    Filed: November 14, 2023
    Publication date: March 14, 2024
    Inventor: Robert Percival
  • Method and system for digital program insertion in satellite communications
    Patent number: 11856273
    Abstract: A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.
    Type: Grant
    Filed: December 20, 2019
    Date of Patent: December 26, 2023
    Assignee: DISH Network L.L.C.
    Inventor: Robert Percival
  • METHOD AND SYSTEM FOR DIGITAL PROGRAM INSERTION IN SATELLITE COMMUNICATIONS
    Publication number: 20210195298
    Abstract: A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.
    Type: Application
    Filed: December 20, 2019
    Publication date: June 24, 2021
    Inventor: Robert Percival