Patents by Inventor Robert Peter Faber

Robert Peter Faber has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems, methods, and media for executing and optimizing online marketing initiatives
    Patent number: 10580015
    Abstract: Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.
    Type: Grant
    Filed: February 25, 2011
    Date of Patent: March 3, 2020
    Assignee: SDL Netherlands B.V.
    Inventors: Davina Erasmus, Lars Møllebjerg, Robert Peter Faber
  • Systems, Methods, and Media for Executing and Optimizing Online Marketing Initiatives
    Publication number: 20120221407
    Abstract: Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.
    Type: Application
    Filed: February 25, 2011
    Publication date: August 30, 2012
    Inventors: Davina Erasmus, Lars Møllebjerg, Robert Peter Faber