Abstract: A computer system for offering items for sale to consumers comprising a computer having a non-transitory memory for storing machine instructions that are to be executed by the computer. The machine instructions when executed by the computer implement the following functions: collecting consumer information relating to interactions of a consumer with a website offering items for auctions; determining a consumer classification of the customer based on the consumer information; generating a consumer profile including the consumer information and the consumer classification; generating an incentive amount for an unsold item based on the consumer profile; and delivering via a computer network an incentive including the generated incentive amount to the consumer to induce purchasing of the unsold item.

Abstract: A method of providing incentives to bidders on an auction item using a database and a system, the method including creating the consumer profile for at least one consumer, choosing at least one of the unsold items from the inventory based on the consumer information in the consumer profile, generating the incentive for the chosen unsold item based on the consumer file, the selection of consumer information of the incentive being substantially similar to the consumer information in the consumer profile, and offering the chosen unsold item and the incentive to the at least one consumer to induce purchasing of the chosen unsold item.